Selling Art: Practical Tips to Turn Your Creations into Cash

You've poured time into your artwork, now it's time to make it pay. The good news? You don't need a fancy broker or a big gallery to start earning. All you need is a clear price, a simple sales plan, and a bit of hustle. Below are the steps that work for most artists, whether you sell prints on Etsy or showcase paintings in a local show.

Know Your Value: Pricing Your Art

First thing's first – figure out what your art is worth. Start by adding up material costs: canvas, paints, brushes, framing, and any printing fees. Then decide on a profit margin. Many artists add 50‑100% on top of costs to cover their time and future projects.

Next, check the market. Look at similar pieces on Etsy, Instagram, and local galleries. Notice the price range for works that match your size, medium, and style. If most comparable pieces sell for £300–£500, aim for the middle of that band unless you have a strong following that justifies a higher price.

Don't forget the hidden fees. Online platforms often take 5‑15% commission, and shipping can eat into profit. Include these in your calculations so you don't end up losing money on every sale.

Test your price. List a few prints at a certain price for a month. If they sell quickly, raise the price slightly. If they sit unsold, consider a modest discount or a limited‑time offer. This trial‑and‑error approach helps you find the sweet spot without guessing.

Where to Sell: Online Platforms and Exhibitions

Online marketplaces are the easiest entry point. Etsy is popular for art prints because buyers expect affordable, ready‑to‑hang pieces. Create a clean shop, use high‑quality photos, and write short, honest descriptions that highlight size, materials, and care instructions.

Instagram can act as a free showroom. Post regularly, use relevant hashtags (#artforsale, #originalart), and engage with comments. When someone shows interest, move the conversation to direct messages and share a simple invoice.

For higher‑ticket items, consider local art fairs or pop‑up shows. These events let buyers see the texture and size in person, which can boost confidence and price acceptance. Prepare a small display table, a price list, and business cards with your website link.

Gallery exhibitions are another route, especially if you aim for bigger commissions. Approach galleries with a concise portfolio and a clear proposal: who you are, what you sell, and how you’ll promote the show. Many galleries split sales 50/50, so factor that into your price.

Regardless of the venue, presentation matters. Invest in sturdy packaging, offer tracking for shipments, and include a thank‑you note. Good packaging protects the art and shows professionalism, which encourages repeat buyers.

Finally, keep track of every sale. Note the buyer’s location, price, and how they found you. Over time this data reveals which channels work best, letting you focus your effort where it counts.

Selling art doesn't have to be a mystery. Set a realistic price, choose the right platform, and treat each transaction like a small business deal. Follow these steps, stay consistent, and watch your creative passion start paying the bills.