Exhibitions: Your Practical Guide to Planning, Hosting, and Earning from Art Shows

Thinking about showing your work in a gallery? You don’t need a massive budget or a famous name to make it work. This page pulls together the most useful advice from our articles so you can walk into an exhibition feeling ready, not nervous.

Step‑by‑Step: Plan Your First Exhibition

Start with a clear goal. Ask yourself what you want out of the show – more sales, more exposure, or simply a chance to practice hanging art. Write that goal down; it will guide every decision.

Pick a venue that matches your budget and audience. Small community centres, coffee shops, and pop‑up spaces often charge less than traditional galleries and still bring local foot traffic.

Set a timeline. Give yourself at least eight weeks from start to opening night. Break the time into chunks: artwork selection, printing or framing, marketing, and final setup.

Curate a cohesive collection. Even if you have a wide range, choose pieces that talk to each other. Group by color, theme, or size to create a visual flow that keeps visitors moving.

Prepare marketing basics early. A simple flyer, an Instagram event, and a quick email to friends can generate buzz. Use the hashtag #YourShowName so people can follow updates.

On the day of the show, arrive early. Hang artworks at eye level, check lighting, and make sure labels are legible. Have price tags ready and a notebook for visitor comments – those notes can turn into future ideas.

Turn Your Show Into Revenue

Revenue doesn’t just come from selling paintings. Include a small shop area for prints, postcards, or related merch. Our "How to Prepare and Host Your First Art Exhibition" post shows how a modest print line can double earnings.

Consider ticket pricing. A modest entry fee can cover venue costs and signal value. Offer a free preview night for press and collectors, then charge for the main event.

Sponsorship is another easy win. Local businesses love to be associated with arts events. Offer them logo space on flyers and a mention during the opening talk.

After the show, follow up with buyers and visitors. Send a thank‑you email with a link to an online shop or upcoming events. Building that relationship often leads to repeat sales.

Finally, track your numbers. Note how many pieces sold, total income, and expenses. This data helps you decide what worked and where to improve for the next exhibition.

With a solid plan, smart marketing, and a few revenue tricks, your art exhibition can be both a creative milestone and a profitable step forward. Ready to start? Grab a notebook, pick a date, and make your first show happen.

7 Mar, 2025

Understanding the Two Main Types of Art Exhibitions

by Alaric Westcombe | Mar, 7 2025 | | 0 Comments

Art exhibitions come in two main types: solo and group shows. Solo exhibitions often spotlight one artist, allowing a deep dive into their work, techniques, and evolution. On the other hand, group exhibitions bring together multiple artists, showcasing diverse styles and thematic explorations. Understanding these types can help artists choose the right platform for their work and help art lovers enrich their gallery experiences. Dive into this article to learn more about what makes each type unique and how to enhance your appreciation for both.