Art Exhibition Tips: How to Make Your Show Work for You

Thinking about putting your art on display? An exhibition can be the fastest way to get eyes on your work, but it also needs a plan if you want to earn money. Below are the most useful steps to take from the first idea to the final sale.

Plan the Money Side Before You Hang the Paintings

Start with a simple budget. List venue rent, lighting, insurance, marketing, and shipping. Many artists forget insurance; a small policy costs less than a coffee a day but can save thousands if a piece gets damaged.

Ticket pricing is another revenue stream. Look at similar shows in your city – a £5 ticket is common for a half‑day event, while a full‑day opening might be £8‑£10. Offer a group discount to bring friends and families together.

Sponsorship can cover a big chunk of costs. Local businesses love visibility, especially if you give them a logo on the program or a shout‑out on social media. Draft a one‑page proposal that lists what they get: logo placement, a mention during the opening, and a small space to display their flyers.

Turn Visitors into Buyers

Make the buying process easy. Have price tags on every piece and a clear payment method – cash, card, or a QR code that links to an online checkout. People hesitate when they have to hunt for a way to pay.

A small shop area at the exit can boost sales. Offer prints, postcards, or limited‑edition mini‑works. Even if someone isn’t ready to spend £500 on a painting, they might buy a £15 print and later become a collector.

Don’t forget to collect email addresses. A simple sign‑up sheet for a newsletter lets you follow up after the show, announce future exhibitions, or share a special discount.

Promotion matters. Use Instagram Stories, Facebook events, and local arts calendars. Post behind‑the‑scenes photos of you packing or setting up the gallery – people love to feel part of the process.

Finally, think about the story you tell. Write a short blurb for each work that explains the inspiration, technique, or a fun fact. When visitors understand the ‘why’, they’re more likely to connect and buy.

Running an art exhibition isn’t just about hanging paintings; it’s about turning interest into income. Keep the budget clear, make buying effortless, and promote with real‑life snippets. Follow these steps and you’ll see both your audience and your earnings grow.

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