How to Sell Art: Simple Steps That Actually Work

Want to turn your paintings, sketches, or digital pieces into cash? You don’t need a fancy gallery or a million‑dollar budget. With the right plan, you can start selling art from your studio, your phone, or even your kitchen table. Below are the core actions that get results fast.

Price Your Work Right

Pricing is the biggest hurdle for most artists. Start by adding up the costs of materials, the hours you spent, and a bit of profit. A handy rule is to multiply your material cost by three and then add a hourly rate of $20–$30. If you’re unsure, look at similar pieces on Etsy or local art fairs – see what they charge and position yourself nearby.

Don’t forget to factor in shipping. Lightweight prints cost less to send than large oil paintings, so adjust your price accordingly. A clear price tag builds trust, so avoid vague "contact for price" messages.

Pick the Right Platforms

Different platforms serve different audiences. Etsy works well for prints, stickers, and small originals. Instagram lets you showcase your process and drive direct sales via DMs. For higher‑end work, try Saatchi Art or Artfinder, where collectors look for investment pieces.

When you set up a shop, use strong photos – natural light, neutral background, and a close‑up of texture. Write a short, honest description that mentions size, medium, and any story behind the piece. Keywords like "sell art" and "original painting" help search engines show your listing.

Promote consistently. Post a new work or behind‑the‑scenes story at least three times a week. Engage with comments, answer questions quickly, and thank anyone who shares your post. The algorithm rewards genuine interaction, and your audience will start to feel like a community.

Another low‑cost route is local markets. A weekend art fair costs a booth fee, but you meet buyers face‑to‑face, answer questions on the spot, and often close sales faster than online. Bring business cards with a QR code that links to your online shop – it bridges the offline‑online gap.

Don’t overlook email. Capture emails with a simple sign‑up form offering a discount or free art tip sheet. Send a monthly newsletter with new releases, upcoming shows, and a personal note. People who know you are more likely to buy.

Finally, keep track of what sells. Use a spreadsheet to log each item, price, platform, and profit. Spot trends – maybe your abstract prints move faster than landscapes, or larger canvases do better on a specific site. Adjust your strategy based on real data, not just gut feeling.

Selling art isn’t a one‑time event; it’s a habit. Set aside 30 minutes each day for pricing, posting, or answering messages. Consistency beats occasional bursts of effort every time.

20 Jun, 2025

Most Profitable Way to Sell Art: Cracking the Art Exhibition Code

by Alaric Westcombe | Jun, 20 2025 | | 0 Comments

Wondering how to actually make money selling your art? This article breaks down the most profitable ways to sell art, especially through exhibitions. You'll learn the best strategies to maximize earnings, avoid common mistakes, and build stronger connections with buyers. Plus, get tips that work whether you're a seasoned artist or just getting started. No wasted time—just smart, practical advice that gets results.

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What Should I Charge for My Art Prints? Real Numbers, Smart Choices

by Alaric Westcombe | Jun, 15 2025 | | 0 Comments

Not sure how much to charge for your art prints? This guide breaks down real pricing strategies, covers typical price ranges in 2025, and tackles common pitfalls that trip up new artists. See how to factor in your costs, understand your market, and choose a price that fits both your skill and your audience. Avoid rookie mistakes and learn what professional artists actually do to price their prints effectively. Get ready to feel confident about setting—and sticking to—your prices.

17 Apr, 2025

How Do I Sell My Art at an Exhibition? Real-Life Tips That Work

by Alaric Westcombe | Apr, 17 2025 | | 0 Comments

Selling your art at exhibitions can feel overwhelming, especially if you're new to the game. This guide breaks down the real moves you need to make, from choosing the right show to sealing the deal with buyers. Get straightforward hints on pricing, presentation, and what actually drives sales. Skip the wishful thinking and catch the steps that work. Start making your next exhibition count.